Delamere Dairy, the UK’s speciality dairy, is extending its offering to the ‘Free-From’ market with the launch of its fresh soya dairy alternative. Delamere SOYA is available in sweetened and unsweetened varieties in 1 litre cartons and launched in Asda on 24th October.
Delamere SOYA is made with non GM, organically certified soya beans from sustainable sources, with the guarantee that there is no tropical deforestation in the growing of the beans. With added calcium and vitamin D for healthy bones, Delamere SOYA tastes great and is an ideal dairy alternative in tea and coffee, and on cereal.
Soya milk is traditionally popular with the over 45 age group, with a bias towards affluent city dwellers (Kantar). While embracing this audience, Delamere Dairy is also looking to target a younger, UK-wide customer base with the aim of giving dairy alternatives a more mainstream appeal.
Delamere Dairy hopes to build on its established business knowledge and trusted brand values in the ‘Free-From’ sector to drive the category forward. The launch will be supported by a consumer PR and press advertising campaign, social media, on-pack promotions, exhibitions and sampling and a dedicated website.
Tel: 01565 632422