The UK’s third largest cocktail brand*, Shake Baby Shake, is adding three new flavours to its product portfolio, launching just in time for summer.
The new additions to the lineup include: Lemon Gin Fizz, Pink Berry Margherita and On the Peach, all inspired by classic fruity flavours with a contemporary twist.
Lemon Gin Fizz has a tangy gin base with a splash of lemon juice, Pink Berry Margarita mixes raspberry, margarita flavour and vodka, and On the Peach comprises a smooth blend of peach, orange, coconut and vodka.
The cans have an ABV of 3.4% and are presented in a 250ml single can format, with an RRP of between £1.55-£1.60 per can.
Shake Baby Shake’s RTD range expansion comes on the back of exponential growth in the canned cocktail segment, with the strategic decision to launch in single can format formed from it being the biggest driver of value growth YOY, according to category insight.
All NPD flavours will be available from Sainsbury’s stores nationwide and online at www.goodtimein.co.uk , and in various pubs and bars across the UK from 29th April.
Brand Manager at Shake Baby Shake, Emily Seddon said: “We’re really excited to introduce these new flavours to our Shake Baby Shake range.
“Each flavour has been crafted with our customers in mind – we’ve seen increasing demand for more exotic taste profiles – particularly during the summer months when we see an increase in consumption of fruity flavours.”
The brand will be executing a social media, influencer and PR campaign to support the launch.
To find out more about Global Brands and Shake Baby Shake, visit: https://globalbrands.co.uk/about/
*Source: Kantar
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