Leading bubble tea brand, Bubbleology, unveils its latest product within its rapidly expanding FMCG offering with the launch of its new Brown Sugar Home Kit single serve, which has hit the shelves of 700 B&M stores nationwide.
Since the brand’s strategic partnership with Aimia Foods in June 2023, the Bubbleology Home Kit range have successfully brought bubble tea to the home consumer across more than 1500 retail stores nationwide including ASDA, Tesco, Morrisons and B&M. The brand is projected to serve over 8 million bubble tea servings this year through both its bricks & mortar footprint and its rapidly expanding grocery retail range.
The Brown Sugar Home Kit single serve retails at £2.30 and is the latest addition to its Milk and Fruit Tea Home Kit offerings, which include flavours such as Passionfruit and Raspberry, as well as Taro milk teas. All Home Kit ranges include pearls as well as a jumbo straw and can be conveniently and freshly made in under 2/3 minutes within the comfort of the home.
Bubbleology Founder & CEO, Assad Khan says:
“We are delighted with the phenomenal response to our Home Kits. Our partnership with Aimia has allowed us to develop and grow the range, significantly extending our brand reach and cementing our position as the frontrunner in the UK bubble tea market, both in and out of home. Our goal has always been to be at the forefront of consumers’ mind and with our continuous growth in the FMCG space, we are achieving just that.”
Aimia Foods Innovation Marketing Manager, Laura Mallon says:
“The Bubbleology home kits range has gained tremendous traction, helping consumers to discover the delicious science of bubble tea at home, with significant growth expected in 2024. The extension of the range and distribution will spark even more desire and demand with UK shoppers, all delivered through our fantastic partnership with Bubbleology.”
The introduction of the Brown Sugar Milk Home Kit single into B&M is part of the Bubbleology’s ambitious plans to further grow its out of home presence whilst expanding its high street store presence over the next 12 months to over 50 sites.
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