Zoflora lifts the lid on a new launch for lusciously fragranced loos
Zoflora – the indulgently fragranced, award-winning cleaning brand* – is bursting with excitement to announce the launch of a BRAND-NEW product – Zoflora Fragrance Burst Rim Blocks – an intensely fragranced toilet freshener.
With every flush, release an intense fragrance enriched with essential oils & cleaned with active power foam. Fragrance Burst Rim Blocks lasts for up to 200 flushes and will leave your toilet clean, shiny and bursting with beautiful fragrance.
Available to purchase now in B&M and coming soon to Home Bargains, it’s time to freshen your toilet with Zoflora. Choose from the brand-new Blue Lotus & Water Lily fragrance or fan-favourite, Midnight Blooms.
Research[1] reveals the number one reason consumers use fragrance is to combat odour and bad smells, so consumers can now use Zoflora Fragrance Burst Rim Blocks to transform their toilet trips and leave their facilities bursting with fresh fragrance, for themselves and others.
Fans have taken to social media to express their excitement, too…
One user says: “These look amazing, I need these NOW.”
Another user commented: “Omg I’m getting them ASAP I need these.”
Felicity Judge, Zoflora Innovation Manager concludes: “Toilet cleaning is often seen as a very functional cleaning task. But here at Zoflora, we are excited to bring our renowned fragrance to this category with Fragrance Burst Rim Blocks. This is a new, fragrant way for consumers to make sure their toilet is fresh and clean for themselves and their guests.”
The BRAND-NEW Zoflora Fragrance Burst Rim Blocks are now available to purchase in B&M and will be coming soon to Home Bargains. The Zoflora Blue Lotus Fragrance Burst Rim Blocks (1 pack) starts at RRP £1.29 and Zoflora Midnight Blooms Fragrance Burst Rim Blocks (2 pack) starts at £2.29.
Keep up to date with Zoflora on socials, follow @LoveZoflora.
[1] Kantar – U&A study, June 2023
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