Yes to Prizes. Yes to PITCH. Yes to Brioche Pasquier! Jun 16, 2025 Bakery Starting on 23rd June, Brioche Pasquier is launching its biggest summer competition on its PITCH…
Finsbury Food Group and Swizzels launch first Squashies Celebration Cake into Tesco Jun 16, 2025 Bakery Finsbury Food Group has unveiled the first official product in its exciting new partnership with…
New York Bakery enters new categories with NYC Subs and Soft-Baked Chunky Cookies Jun 10, 2025 Bakery The UK’s number one bagel brand[i] expands into sub rolls and sweet treats, backed by its…
New York Bakery Launches Nationwide Campaign and Brand Refresh Jun 3, 2025 Bakery New York Bakery, the UK’s #1 bagel brand, has launched its biggest marketing campaign since…
Juvela unveils bold new gluten free brand & £1.5m new bakery to shake up the free-from aisle Jun 2, 2025 Bakery LEADING gluten free producer, Juvela, has launched a disruptive NEW brand and range, supported by…
Hovis bakes up a buzz with series of new innovation May 27, 2025 Bakery Iconic bread brand Hovis is set to unveil its latest string of innovations with new…
St Pierre returns to TV Screens Apr 9, 2025 Bakery The UK’s number one brioche brand reveals updated ‘Eat Avec Respect’ assets for summer campaign[1]…
Betty Crocker owns seasonal baking with new Easter Egg Hunt Cupcake Kit Apr 2, 2025 Bakery Betty Crocker, the UK’s leading convenient baking brand[1], is bringing ‘egg-citement’ into spring with its…
Mr Kipling launches new Lunchbox Slices Mar 21, 2025 Bakery The UK’s number one cake brand[1], Mr Kipling, is launching brand new Lunchbox Slices in…
Bakery Trends for Q2 and Beyond: Sweet Treats, Fusion and Fully Loaded Indulgence Shape the Future of Baking Mar 13, 2025 Bakery Lynsey Edge, Head of NPD at St Pierre Groupe predicts the trends that will shape…