New flavour-led innovation designed to drive trade-up, attract new shoppers and create standout in bakery…

The UK’s leading flatbread brand Deli Kitchen has refreshed its core range with a new…

St Pierre Groupe brand enhances quality across core rolls range while introducing updated packaging and…

The fastest-growing continental bakery brand[1] expands its morning goods offering with a unique hybrid format set…

The country’s favourite lunchbox brioche brand, Brioche Pasquier has introduced a new blueberry variant to…

The UK’s #1 bagel brand1 taps into sourdough demand with bold new bakery launch New York…

A Cumbrian free-from bakery brand is backing elite women’s sport, as We Love Cake announces…

New York Bakery, the UK’s number one bagel brand[i], is returning to TV and BVOD…

Abra-ca-Debora readymade pancakes are available in Tesco, Morrison’s, Sainsbury’s & ASDA Available in Tesco, Morrison’s…

Bakery brand Hovis® is partnering with children’s education charity Magic Breakfast to donate 1.5 million…