British made, gut-friendly pet food brand Scrumbles has launched into over 600 Tesco stores with…

UK’s No.1 dog treat brand, Good Boy looks to expand its continued growth and category…

Sanicat, one of the UK’s largest cat litter brands[1] has unveiled a fresh new look as…

Mars Petcare is celebrating its premium cat food brand Sheba’s performance after a strong first…

Since it began in 2017, IAMS’ charitable initiative, I AM HOME has donated more than one million…

Latest brand campaign reminds owners that IAMS for Vitality combines high levels of animal protein with…

Mars Petcare is set to entice more shoppers to the petcare category this Christmas by…

Purina is introducing the first mono-material retort pouch in the pet food industry, leading in…

Premium range has scored highly on taste and recipes during feeding trails Lancashire-based Pets Choice…

Harringtons, the UK’s no.1 natural pet food brand1, is extending its presence in the cat…