Ecohound, the eco-conscious dog waste bag warrior brand, is launching an integrated campaign as the latest instalment of its ongoing ‘Bag it, Bin It’ mission, to underline how even the messiest moments could be a thing of beauty.
A few telling truths:
- 55% of UK adults regularly see abandoned dog mess on the street (You Gov/25)
- 97% Brits are bothered (83% a great deal!) by dog parents failing to clean up their dog’s poo (You Gov)
- 92% of dog owners claim they would never leave dog poo in a public place albeit only 53% believe dog owners in their community are responsible when it comes to picking up after their dogs (Dog Trust)
Created in conjunction with creative agency Dog Cat & Mouse, “Ode to the Perfect Poo Bag” is a playful yet earnest tribute to the unsung hero of every dog walk, the noble poo bag.
The animated film takes Ecohound’s dark green, unscented waste bags on a creative journey through parks, beaches, airports, the snowy streets of Camden Lock, in front of Big Ben; even beside tranquil mountain lakes, marrying vivid imagery with cheeky rhyming verse.
Simply put the campaign celebrates Ecohound’s noble unscented poo bag I, the dependable, roomy bags that discerning dog owners rely on every single day, no matter the shape or size of the surprise left in front of them.
“The central message of this thoughtful yet light-hearted campaign is for conscientious dog owners to take responsibility for their dog’s waste. “No more throwing in the bushes, hanging on trees or surreptitiously leaving by the side of the road. Simply put, leave the dumping to the dog!”
The integrated campaign kicks off mid-November, led by the animated film ‘Ode to The Perfect Poo Bag’, with further activity planned including competitions, promotions and free poo bag offers, giving honourable dog owners everywhere ever more reasons to get involved
Ecohound bags are made using Oceanex, a ground-breaking material crafted from powdered oyster shell waste, alongside a high percentage of post-consumer recycled HDPE, Ecohound’s bags are designed to reduce reliance on non-renewable resources while still handling whatever your four-legged friend might throw your way.
“I was blown away by the work Dog Cat & Mouse showed me, funny, disruptive and beautifully executed. Spot on for our brand, which is serious about the environment yet doesn’t take itself too seriously. We want Ecohound on the shelves of every pet shop across the UK says Heather Marie Katz, Ecohound.
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