NOMO, the UK’s no. 1 vegan and free from chocolate brand,1 has announced the launch of its latest creation: the Mini Bars Mixed Sharing Box (140g). Created to satisfy every chocolate craving, the indulgent offering features 12 mini bars in a selection of NOMO’s most beloved flavours, including creamy choc, caramel, mint, and orange crunch.
Each NOMO Mini Bars Mixed Sharing Box contains:
- 3x creamy choc mini bars
- 3x caramel filled mini bars
- 3x mint mini bars
- 3x orange crunch mini bars
Mint has swiftly become a consumer favourite following its launch in 2023, featuring mint fondant encased by creamy choc. The orange crunch bars are infused with the tangy zing of juicy orange and crunchy cocoa nibs, and the gooey caramel and creamy choc bars are delicious staples of NOMO’s product range.
The box comes in response to consistent calls from NOMO fans for a mixed box. The product is the ultimate sharing box for everyone, challenging mainstream options which do not cater to dietary requirements.
NOMO’s commitment to quality and inclusivity has propelled the brand to significant growth. With a growth rate of +35% and a total brand worth of over £13 million, NOMO continues to outpace the broader free from chocolate category.2 The introduction of the Mini Bars Mixed Sharing Box fills a gap in the free from boxed chocolate and gifting category, demonstrating the brand’s commitment to continuously developing and expanding.
Tara Stevens, Senior Brand Manager for NOMO, said: “We’ve responded to consistent calls from our fans by launching our mixed box, which features four fan favourites in a box that’s perfect for gifting, sharing, or keeping for yourself! This selection of our most popular treats is what we’re all about – creating delicious chocolate which everyone can enjoy. You don’t need to be vegan or following a free from diet to enjoy NOMO, it is chocolate that tastes as good (we think even better!) than its dairy counterparts, making it the perfect treat for anyone looking to try something new.”
The brand was recently awarded six major accolades at the 2024 Free From Easter Awards, the UK’s foremost recognition for free from products, including a gold award for the Creamy Choc Egg & Mini Bars.
NOMO products are plant-powered and made with Rainforest Alliance certified cocoa. They are vegan and free from dairy, egg, gluten and nuts to ensure that everyone can enjoy delicious chocolates.
Priced at £5, the box is available at Tesco and Sainsbury’s and on the NOMO website.
Nielsen IQ Scantrack, Total Coverage, Free From Chocolate Confectionery Market, 52 Weeks To 30/12/23 vs. 52 weeks to 31/12/22
Nielsen Discover IQ, Total Coverage, Chocolate Confectionery, Any Claim Chocolate, 52 Weeks To 06/04/24 YoY
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