As the popularity of air fryers continues to grow, with 45% of households now owning one[1], McCain Foods has unveiled a brand new Air Fryer product range. The Air Fryer range, both vegan and gluten-free, includes Deep Ridge Crinkle Fries as well as French Fries and is the only product officially recommended by Ninja, the UK’s number one air fryer brand.
The new range of McCain products, specifically designed for air fryers, is a testament to the brand’s pioneering approach to product development. With almost three quarters of people (74%) agreeing that an air fryer meal requires little prep or effort[2], McCain’s range can be cooked at home in minutes.
Air Fryer Deep Ridge Crinkle Fries cook in eight minutes, with the deep cut creating maximum crispiness, whilst Air Fryer French Fries are ready in just five minutes – offering consumers both convenience and quality with just a touch of a button.
Mark Hodge, VP of Marketing at McCain says: “We are the first frozen potato brand to create a designated range of air fryer-specific products, and we are continuing to invest in innovation to bring quick, easy and tasty products for time-poor consumers. We know that consumers are looking for convenient, healthier and tastier options, and so with the launch of the Air Fryer range, we are helping consumers add restaurant quality foods to their home cooked meals, in just minutes.”
McCain has partnered with Ninja’s team of air frying experts who have given their seal of approval that these fries are as good as can be, as the only air fryer product that Ninja officially recommends.
Air Fryer Deep Ridge Crinkle Fries and Air Fryer French Fries (750g) are now available in all major supermarkets.
To learn more, please visit www.mccain.co.uk.
[1] Lakeland Trends Report 2023
[2] Emotional Logic | McCain Air Fryer Survey August 2022 | “When you cook with the air fryer, how strongly do you agree or disagree that it helps you/that the meal” – (Agree & Strongly Agree combined)
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