Soreen, the UK’s original malt loaf brand, is giving shoppers the chance to win a summer family getaway, through a new on-pack promotion partnership with B-corp holiday provider, Forest Holidays.
Running throughout the summer from 1st May to August 2024, the on-pack promotion will feature on all four core flavours of Soreen’s bestselling and HFSS compliant Lunchbox Loaves, on sale across all grocery and convenience channels.
Every 5 pack multipack of Soreen Lunchbox Loaves will contain a QR code allowing consumers to claim £60 off a Forest Holiday, whilst ten lucky shoppers will have the chance of winning a Forest Holiday if they find one of the ten ‘Golden’ Lunchbox Loaves. The partnership promotion ties in with the brand’s mission to champion feel-good nutrition and looks to boost healthy lifestyles for families. The promotion is set to drive sales for the range, which already appear in one in four UK lunchboxes.
Soreen Lunchbox Loaves are the ideal snack to accompany a healthy and active lifestyle. Containing 50% less sugar and 73% less fat than the average cake bar[1], they offer consumers a permissible treat. Soreen Lunchbox Loaves are also the perfect choice for a lunchbox, as they are school-compliant and a source of fibre.
Liz Jacobs, Marketing Director at Soreen said: “Forest Holidays is a fabulous partnership for Soreen given that the brand is synonymous with people, sustainability and health and wellbeing, which is completely aligned to our own brand values.
“With eight in ten Brits reconsidering summer holidays due to rising costs, this on-pack promotion will help families to enjoy the great outdoors in 12 wonderful locations across the UK. Through this, we plan to not only drive sales but it’s a great way to reinforce Soreen’s position as a family brand that promotes healthy nutrition and wellbeing.”
Gemma Chance, Head of Brand Purpose and Guest Experience at Forest Holidays said: “Our holidays are all about doing good and feeling good and this year we’re on a mission to get even more people into the UK’s forests. We’re excited to be partnering with Soreen, who share our love of adventure in the great outdoors and understand the far-reaching benefits that nature brings. Our partnership means even more people can discover our holidays and enjoy a wellbeing boost this summer.”
[1] Retailer Websites, compiled 22.09.2022
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