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Pukka, the nation’s number one pie brand[1], has added five new recipes to its savoury pastry line up, launching three unique individual pies and two new slices, bringing even more full-on flavour to the category.

The three new pies, including All Day Breakfast Pie, Sausage Casserole Pie, and Chicken, Ham & Leek Pie, have been launched to extend brand appeal amongst new and existing shoppers, by disrupting the pie fixture with tasty recipes which deliver on Pukka’s distinctive full-on flavour taste promise.

The All-Day Breakfast Pie follows hot on the heels of the successful launch of Pukka’s All Day Breakfast Slice, combining baked beans, mushrooms, smoked bacon and sausage all in a tomato sauce. Pukka’s Sausage Casserole Pie includes pork sausages with onions, mushrooms and carrots, and the Chicken, Ham & Leek Pie combines these ingredients in a creamy cheddar cheese sauce.

Meanwhile, Pukka has taken the slices market by storm, baking 5 of the top 10 bestselling slices[2]. And now, it’s solidifying its position as a savoury pastry category leader with a duo of new full-on flavour slice recipes: Cheese & Bacon Toastie Slice and Margherita Pizza Slice. First up, the Cheese & Bacon Toastie Slice wraps smoked bacon and oozy cheddar cheese sauce in a puff pastry case, offering shoppers a distinctively Pukka toastie flavour on-the-go – to be enjoyed cold or hot. Then we have the Margherita Pizza Slice, which follows the success of Pukka’s Pepperoni Pizza Slice, combining the classic flavours of tomato, mozzarella and basil for a full-on vegetarian pizza flavour.

All products are available in Morrisons stores nationwide now, and will be rolling out further from May. Please see below for details on each individual product.

  • All Day Breakfast Pie (208g, RRP: £1.99): Morrisons, Tesco & Asda
  • Chicken, Ham & Leek Pie (216g, RRP: £1.99): Morrisons, Tesco & Asda
  • Sausage Casserole Pie (214g, RRP: £1.99): Morrisons, Tesco & Asda
  • Cheese & Bacon Toastie Slice (170g, RRP: £1.75): Morrisons, Tesco & Asda
  • Margherita Pizza Slice (170g, RRP: £1.75): Morrisons & Asda

[1] IRI 52 wk Total Chilled Savoury Pastry Value Sales and growth data to 1st October 2023

2 Circana IRI Market Data to 9th July 2023

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