Iconic baking brand Betty Crocker has announced a ground-breaking addition to its much-loved portfolio; delicious, sugar-free cake mix.
Available in Betty Crocker’s iconic, great-tasting Chocolate and Vanilla, the innovative ‘Bake Smart’ range leverages the brand’s existing status as the leading player in the home baking arena with a 41% value share[2], whilst increasing choice and addressing the needs of health-conscious consumers.
The first-of-its-kind in the home baking space is backed with shopper in-store and online support as well as tactical social media influencer activity.
JP Del Carmen, Head of Snacks and Baking UK at General Mills, said: “This is truly a landmark moment for Betty! Bringing our revolutionary Sugar-Free Cake Mix to the market, proves yet again why we are the UK’s number one baking brand[3]. With the launch of our chocolate and vanilla variants, we’re demonstrating to customers that reducing sugar doesn’t have to mean sacrificing great taste.”
After an initial exclusive run at Tesco, Betty Crocker’s Bake Smart range will begin a nationwide roll out across the year.
[1] Nielsen Scan track data: February 2024
[2] Nielsen Scan track data: February 2024
[3] Source: Nielsen Scan track data: February 2024
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