Barilla, the largest producer of pasta in the world, has announced the roll-out of its new, 100% recyclable packaging. This packaging will be implemented across the brand’s best-selling products, including Penne, Fusilli, Spaghetti, Lasagne, Linguine, Tortiglioni and Mezze Penne Tricolore, and is constructed with a combination of paper-based materials and 100% virgin fibres, all of which are sourced responsibly from certified sources.
As part of the Barilla Group’s purpose, ‘Good for You, Good for the Planet’, the brand has defined specific commitments to design, produce and distribute packaging responsibly. Ensuring all materials are sourced renewably, utilising resources from responsibly managed forests and reducing the quantity of materials in packaging are all key factors of Barilla’s ‘Sustainable Packaging Principles’. The development of this new 100% recyclable packaging, which no longer has a plastic front window, has been one of many actions taken by the company throughout its work with CONAI – the national packaging consortium in Italy – the Sustainable Packaging Coalition in the United States, and CITEO in France – which aim to reduce the environmental impact of household packaging.
To ensure ease of disposal for consumers, Barilla’s new packaging features instructions and visual aids that correspond to the appropriate recycling measures. This not only benefits the customer in terms of convenience and peace of mind, but also contributes to the brand’s ethos of ‘Changing our World, One Pack at a Time’.
Approximately 96% of the 250 million packages of pasta sold in the UK every year[1] are made of plastic film. Barilla has made significant investments to develop its new plastic-free packaging, with further measures being implemented to continue to reduce the brand’s environmental impact to help make strides in lowering this figure.
Alberto Costella, Marketing Manager for Export Markets at Barilla, comments, “At Barilla, operating in a sustainable way is part of who we are, everything we do ensures a sustainable supply chain, from the field right through to the fork, and working to remove the plastic window from our packaging is an extension of this. We know lowering our impact on the environment and protecting the planet is important to our consumers, especially since we’re all spending a lot more time at home and are more aware than ever of how much household waste we produce. We’re delighted to bring this new 100% recyclable packaging to supermarket shelves to continue our mantra of ‘Good for you, Good for the Planet’ and support our customers in their own sustainability goals.
“Over the last few decades, we have been able to greatly minimise the use of plastic in our packaging, providing a more environmentally friendly casing for our products whilst offering our customers a simple disposal process. We will continue to invest in the development of recycled and renewable source material by working closely with research centres, associations and innovation platforms over the coming years, to ensure we can reduce our plastic consumption as much as possible.”
Barilla’s new packaging is available on shelf now in Tesco, Asda, Co-op, Amazon and Ocado, through Barilla’s UK distribution partner, Euro Food Brands. RRP £1.29 (excluding lasagne at £1.50).
For more information on Barilla, its full range of pasta products and its sustainability targets, please visit: www.barillagroup.com
[1] Source: IRI on Major Multiples (modern trade) of last 52 weeks ending April 27th, 2019.
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