Gen Z snacking sensation Takis is launching its third SKU into the UK on 28th April in the form of Dragon Sweet Chilli (RRP £3.49, 180g). Exclusively stocked as an Aldi SpecialBuy, this is set to get consumers talking due to the sense of exclusivity – as with any SpecialBuy, once they’re gone they’re gone. This launch will be the first time Dragon Sweet Chilli is available to UK shoppers, having burst onto US shelves in summer 2023.
Each crisp and crunchy bite of the new rolled tortilla chips is filled with a spicy sweet chilli flavour combination that tingles your taste buds. Marked as ‘Hot’ on the Takis Heat Meter, these hot and spicy corn chips are sure to thrill true chip lovers. Intense snack—eat if you dare!
This move to ignite the Special Buy aisle follows a successful start to the year for Takis, having secured its first permanent UK listing with Co-op, for its Volcano and Fuego SKUs. The launch will be supported with a wide-reaching marketing campaign across social media including earned channels and paid-for influencer tactics, to reach Gen Z in their natural environments.
Becky Allan, Marketing Manager, Takis, said: “Intense snacks are key to capturing the attention of impulse shoppers, and the ‘need for Heat’ is showing no signs of stopping, as 33% of snackers are looking to explore new intense flavours in the category1. This launch is an opportunity to bring Gen Z back to the snacking aisle for more, as well as drive first-time consideration amongst Aldi shoppers.
“Creating a sense of exclusivity and rarity is key to encouraging conversation around the snacking market. Capitalising on the sales success of our first Volcano and Fuego SpecialBuys in 2023 by recreating the sales mechanic felt like the perfect move to launch Takis Dragon Sweet Chilli to the UK.”
Takis Dragon Sweet Chilli lands in Aldi stores on 28th April priced at?£3.49 RRP.
Comments are closed.