Walkers introduces new Fusions range to Oven Baked portfolio

Walkers is introducing a new Fusions variation to its popular Oven Baked range to bring a light and crispy potato snack bursting with flavour to shoppers. The new snack is made with real ingredients that are baked in and topped with a fusion of irresistible flavours targeting those looking for a mouth-watering taste experience.

The portfolio offers the recognisable oven baked taste, which has 50% less fat in three multi-dimensional fusion flavours: Thai Chilli & Lime, Spicy Tomato & Herbs and Cheddar & Red Pepper. All three flavours are available in multipacks with the latter two also available in a single serve format.

Targeting shoppers looking for alternative snack choices that deliver a double taste sensation, the oven baked crisps contain 50% less fat than standard potato crisps thanks to the method of cooking. The Fusions line-up offers topical seasoning and more unusual flavour combinations with herbs and spices baked into the crisp. Oven Baked Fusions have been created to appeal to a new audience as well as existing fans and performed impressively in consumer testing as a strong, extremely tasty concept with attention grabbing packaging.

Thomas Barkholt, Marketing Director at PepsiCo, comments: “We are delighted to have seen customers convert to Walkers Oven Baked when looking for healthier snacking options and we want to offer the same oven baked goodness, in more exotic flavour combinations. With consumers seeking convenient, healthy food with substance , we are confident that this new range will appeal to customers looking for an exciting snacking option.”

The range will carry a RSP of £0.70 for the single serve packs and £1.80 for the multipacks; will be available across grocery, wholesale and convenience, as well as being supported by TV advertising during July and August.

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