XLS-Medical Carb Blocker, a clinically proven, naturally derived weight loss aid that reduces the absorption of dietary carbohydrates will be available nationwide from September in pharmacies across the UK. XLS-Medical Carb Blocker joins the range of innovative weight management products from Omega Pharma, as a welcome addition to XLS-Medical Fat Binder, which helps dieters reduce their fat calorie intake.
Carb Blocker is specifically designed for those dieters with carbohydrate-rich diets, as it contains PhaseLite™, a proprietary glycoprotein complex which reduces the absorption of dietary carbohydrates. It also helps to control food cravings by lowering blood glucose levels and reducing insulin secretion, when used in conjunction with a balanced diet and moderate exercise. XLS-Medical Carb Blocker and Fat Binder can be used in combination by dieters looking to reduce both fat and carbohydrate intake in their diet.
New research from XLS-Medical Carb Blocker found that dieters name carbohydrate rich-food such as cakes and biscuits as the number one reason (21%) for putting on weight and said that bread is the one carbohydrate they struggle to live without (47%). Increasing awareness of the role of excess carbohydrate consumption among consumers mean that nearly 1 in 5 (19%) are trying to cut carbohydrates from their diet completely when they want to lose weight. XLS-Medical Carb Blocker therefore provides a useful tool to recommend to consumers who still want to enjoy healthy carbohydrates but are looking to moderate their diet.
Helen Bond, Consultant Dietitian to XLS-Medical Carb Blocker explains why it is important that consumers are encouraged not to completely cut out key food groups such as carbohydrates: “Depriving yourself of foods that give you pleasure is one of the main reasons why you are more likely to break your diet. Most food groups have a role to play in a healthy, balanced diet and complex carbohydrates are hugely important for keeping up energy levels. Refined carbohydrates such as white pasta or sugary foods like chocolate, cakes and biscuits will send blood sugar levels soaring and then crashing, which in turn leads to fatigue and low mood. People should be encouraged to swap white, processed carbs for brown ones such as wholegrain or wholemeal bread and unprocessed grains like brown rice, wholewheat pasta and oats.”
The research also revealed that more than 1 in 10 dieters (13%) have wanted to lose weight their entire lives, yet less than a third (30%) have successfully reached their target weight. These findings suggest that the majority of dieters are looking for greater support to help them meet their goals.
A spokesperson for XLS-Medical Carb Blocker, comments: “XLS-Medical Carb Blocker is a welcome addition to the weight loss category alongside our existing Fat Binder product. The launch of XLS-Medical Carb Blocker provides pharmacists with the opportunity to recommend a realistic and sustainable option for customers that have a carbohydrate rich diet and are concerned about their weight. XLS-Medical Carb Blocker has been clinically proven to help dieters lose and maintain their weight while also being gentle on the digestive system. We believe pharmacists are ideally placed to provide consumers with support and guidance about weight loss and both products can be used alongside one another to further accelerate weight loss.”
Omega Pharma is supporting the XLS-Medical range with an extensive above and below the line marketing campaign. This will include a £3 million investment in a six month primetime TV campaign, as well as print advertising, pharmacy training materials and POS, creating significant opportunities for pharmacy to achieve returns within this category.
XLS-Medical Carb Blocker is a tablet containing a proprietary glycoprotein complex from a GMO-free vegetable source (white kidney bean). It is a certified medical device available without prescription for weight management and is recommended for adults aged 18+. The tablet should be taken in conjunction with a balanced diet and exercise and 2 tablets can be taken 3 times a day before meals – with up to 6 tablets taken per day. The recommended retail price for XLS-Medical Carb Blocker is £29.99 for 60 tablets.