Renowned household brand, Lenor, has expanded its Steamer & Ironing Water into Asda and Tesco stores nationwide. Suitable for both irons and steamers alike, the product will launch in the new stores from 29th April.
As the latest addition to Lenor’s impressive product portfolio, the product offers an innovative solution, saving both time and effort for busy families and individuals by making removing creases easier, whilst also protecting irons from limescale build-up and freshening clothes with the popular scents.
Nina Lumsden, Brand Manager at Starbrands Ltd says: “Lenor Steamer & Ironing Water, aims to transform the way people perceive and approach fabric care. Our goal is to provide a solution that not only simplifies the ironing process but also makes it more enjoyable and rewarding for consumers, whilst maintaining the quality of the iron or steamer.”
“Since its initial launch, we have seen an astonishing +114.6% surge in units sold over the last year1, which has led to our exciting expansion into Asda and Tesco stores. The product has clearly captivated consumers’ attention and driven unprecedented sales. These results underscore the resonance of Lenor’s Steamer & Ironing Water with consumers, validating our commitment to innovation and meeting the evolving needs of our customers.”
The Steamer & Ironing Water from Lenor can be found in the laundry aids aisle of Asda and Tesco stores nationwide from 29th April.
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