‘Thomas & Friends™’ add character to sugar confectionery

Licensed confectionery specialist, Beacon, is launching ‘Thomas & Friends’ Fruity Gummy Sweets on to the sugar confectionery market. Featuring the much-loved Thomas the Tank Engine, these new fruity gummies are available now in 150g hanging bags and 200g multipacks.

With added vitamin C and real fruit juice, the Gummies have no artificial flavours or colours.  The multipack contains 10 mini packs, making it ideal for party bags, picnics and store cupboard treats, and perfect for portion control.

Beacon represents a number of character properties, including the popular Me to You ‘Tatty Teddy’ in the seasonal chocolate sector. Its new Gummies are the only sugar confectionery product to hold the ‘Thomas & Friends’ license.

Thomas the Tank Engine is now over 65 years old.  It is a worldwide favourite, with an outstanding track record, and has been the no.1 pre-school toy property for 12 consecutive years.  Transcending all fads and phases, Thomas is loved by all ages, particularly by pre-school children and parents. The ‘Thomas & Friends’ brand is owned by HIT Entertainment, one of the world’s leading children’s entertainment producers and rights-owners  and a division of Fisher-Price.

Said Beacon Confectionery’s Paul Dudley, “Licenses are vastly under-represented in sugar confectionery.  There really is very little to appeal to the pre-school market and no properly branded offer in party packs, so we felt there was an opportunity and a gap waiting to be filled.

“With the premium quality of our Gummies and the phenomenal appeal and power of Thomas the Tank Engine, I believe we’ll have real standout on the fixture and pump some steam into the category.”

Pack sizes: 150g hanging bag (24 per outer) and 200g multipack (12 per outer)

RSP: 150g bag – £1.29, 200g pack – £2.29

Deborah Williams

Tel: 02476 100114

Email: deborah.williams@beaconconfectionery.com