graze kick starts New Year with launch of four new ranges

Graze, the tech-led multichannel retailer of healthy snacks, is delighted to announce the launch of four new product ranges to help consumers fuel their New Year’s health kicks this month.

With the post-Christmas period typically the busiest time of year for health food retailers, last January graze recorded a mammoth month of sales with in-store purchases coming in at almost three times the yearly average.

In keeping with this trend, the business is launching 15 new products to help people looking to refuel as we move into 2018.

Superfoods and protein Introducing graze’s Superfood Bites, these wholegrain rolled oat flapjacks are packed with fibre and contain superfoods such as baobab, chia seeds, cacao nibs and quinoa. Every square is perfectly portioned at under 130 calories and available in an on-the-go or multipack format, providing the perfect option for consumers looking to jumpstart their New Year’s resolutions.

Graze is also launching a range of Mini Protein Balls following the success of its Protein Bites. These raw hand-made snacks are small in size but big on nutrition, packed with fibre and 5g of protein all for under 130 calories per serving. Available in Cocoa and Peanut Butter, Coconut and Cashew Butter, and Cinnamon and Cashew Butter flavours, the balls are the ideal post-Christmas energy booster.

Supermarket expansion graze is also launching into a new area of store as the business expands its offering to the dried fruit, nuts and snacking aisle. Graze’s new Superfood Mixes are packed with fruits, nuts and seeds, as well as superfoods including spirulina, chia and flax seeds. Available in three varieties – Power, Defense, and Boost – these resealable bags are a great source of fibre and vitamins.

Its second range – Energiser Mixes – contain dried fruit and nuts including Sun-dried Pears, Californian Almonds and Chewy Bananas. These packs are high in fibre and contain a variety of vitamins and minerals.