Baxters shines light on goodness with new Super Good range

Baxters Food Group has unveiled its latest innovation in soup, further strengthening its commitment to flavours and the best tasting ingredients, whilst also adopting a more prominent focus on goodness and wellbeing, in response to evolving consumer lifestyles.

The latest range innovation from Baxters is Super Good, six soups each providing the perfect balance of delicious flavours and ‘great for you’ ingredients. The selection of proven health-boosting ingredients results in an inspiring and innovative range of soups proving that consumers can eat well and feel great.

The Super Good philosophy reflects increasing evidence and understanding of the benefits of these ‘super’ ingredients. From the antiinflammatory values of ginger and turmeric to the high fibre content of super greens, the vitamin D and B delivered in oily fish and the high protein provided from chicken, this is a range packed full of goodness. The six soups are: – Tomato, Orange and Ginger; Chicken Broccoli and Rice, Chicken Noodle; Fiery Fish Bisque; Pea, Broccoli and Basil Pesto and Root Vegetable and Turmeric. The presentation of the Super Good range represents a fresh and light style, reflective of the soups themselves.

Alongside the launch of Super Good, the existing Hearty range has been revitalised to give greater shelf appeal along with improved clarity of its health benefits and goodness credentials. Hearty is designed to help consumers eat more protein with great tasting, energy-boosting ingredients providing up to 20% energy from protein in just one can. As well as boosting the protein in the existing range, three new variants have been created which are; Carrot, Ginger and Quinoa, Moroccan Chicken Harira and Spicy Green Lentil Dhal.

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