- VK has partnered with VIBE by Jet2holidays to offer 100,000 discount vouchers on promotional packs
- Consumers can also enter a free online prize draw to win a 7-night holiday to Ibiza, Majorca or Greece
The most popular pre-mixed cocktail for students, has joined forces with VIBE by Jet2holidays to introduce an exciting promotion for store-goers.
In a bid to capture the attention of 18-30s across the U.K, VK has introduced 100,000 VK promotional Mixed Packs. Each pack is available in major supermarkets across the country, including the ‘big four’. When purchased, customers will receive a £65 discount voucher applicable to their next holiday booking through VIBE by Jet2holidays.
The promotion that launched on 29th March, also includes an online competition where participants stand a chance to win a 7-night trip for 4 to a choice of popular holidaying destinations, including Ibiza, Majorca, or Greece.
In total, fans of the RTD will be able to claim one of £6.5 million worth of holiday discounts, driving footfall amongst younger adults to key retail locations.
The campaign will be supported by a series of giveaways on VKs social media channels, offering summer essentials to consumers as part of its brand mission to create the ‘ultimate party experience’ during peak holiday season.
Daniella Mulvey, Senior Brand Manager at VK, commented on the collaboration: “We are excited about this partnership with VIBE by Jet2holidays, as it aligns perfectly with our strategy to engage with our key demographic.
“VK has long been a favourite among young adults seeking vibrant experiences, and teaming up with VIBE by Jet2holidays, enables us to further solidify our position as the go-to brand for summer occasions. Together, we aim to enhance the summer experience for our valued consumers and create lasting memories for the next generation of holidaymakers.”
Sarah Pasby, Partnerships Manager at Jet2.com & Jet2holidays, added: “VK’s vibrant, inclusive brand aligns strongly with VIBE by Jet2holiday’s target demographic, and we’re delighted to be offering customers the chance to win a holiday, as well as claiming exclusive discounts on their next VIBE holiday in their Mixed Pack.”
The promotional packs will retail in Morrisons, Asda, Tesco and Sainsbury’s stores, while stocks last. Customers can redeem their £65 voucher through https://www.jet2holidays.com/vibe, the Jet2 app, the Jet2holidays contact centre, or through their preferred travel agent.
This partnership between VK and VIBE by Jet2holidays aims to foster memorable experiences and create lasting connections among the young adult demographic. With an emphasis on fun, adventure, and affordability, VK and VIBE by Jet2holidays are set to redefine the summer holiday experience for a new generation.
For more information on what VK has planned in the off-trade category, click here: https://www.vkofficial.com/
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