April sees the launch of the single-serve protein-fuelled Caramel Latte and indulgent 1L Mocha
The UK’s number one independent chilled coffee brand, Arctic Coffee, continues to lead on innovation by launching two new products – the single-serve Hi-Protein Caramel Latte and the take-home Mocha 1L.
Both available from the 8th April in Sainsbury’s and Morrisons (followed by Tesco from 11th May), these brand-new chilled coffee products are made at the Devonshire based Crediton Dairy, with Rainforest Alliance Certified coffee beans.
This launch comes at a time where prices for coffee shop drinks are at an all time high, meaning consumers are looking to the more affordable and accessible ready-to-drink market. In addition, there is trend for decadent and daring coffee flavours as well as convenient nutrition; and this shift has opened up opportunities with Arctic Coffee responding to those demands to meet the needs of the modern-day coffee drinker.
The new launch of Arctic Coffee Hi-Protein Caramel Latte is a delicious caramel latte chilled coffee (RRP £1.15) with 15g protein – bringing together two consumer trends into one drink. On top of this, the drink is lower in calories (125 per carton), low in fat and has no added sugar. Shoppers will find Arctic Coffee Hi-Protein Caramel Latte in the supermarket chilled coffee cabinets.
Commenting on the launch, Head of Marketing & Insight at Crediton Dairy, Abigail Kelly says: “Coffee shops have always led the way when it comes to decadent and daring coffee flavours and at a time when consumers need a good reason to part with income, innovation is key to keeping brands relevant. We wanted to bring similar great tasting and different options to the supermarket shelves to better meet the needs of shoppers.”
With shoppers trading down from their usual coffee shop pick-me-up and looking for something a little more premium, Arctic Coffee has responded with the launch of an indulgent Mocha 1L (RRP £2.20), a 1-litre take-home format that serves well for giving consumers a coffee fix at home or those who want to share it with a friend.
Kelly expands on this: “shoppers are not only looking for nutritional cues and trendy flavours, but they are also looking for indulgence. The mocha flavour is under-represented in the category and there is a lack of good ones on the market that hit on the indulgent chocolate delivery – we’re about to change that!”
Crediton Dairy, which owns the Arctic Coffee brand, has experienced strong growth, delivering value sales of £26.7m after growing volumes by 17.3%. Today, Arctic Coffee sales both in volume and value terms continue to outperform the chilled coffee segment.
The wider dairy drinks category has also put in a strong performance; shoppers spent £671.9m on RTD coffees and flavoured milks last year, a rise of 11.9%. Brands particularly in the iced coffee, protein and premium flavoured milk segments are the driving force behind the success of the category.
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