Freja, today releases a revised nutritional profile for its successful bone broth range, rolling out from this week. Made using identical ingredients and benefiting from the same delicious taste, the range now contains increased quantities of protein and collagen, making it the bone broth brand with the best nutritional profile on the market. The Chicken Broth now contains 16g of protein and 8g of collagen and the Beef Broth contains 25g of protein and 18g of collagen per serving*.
Not only are the broths naturally packed with collagen and protein, but they are a rich source of amino acids and minerals such as calcium and magnesium. Bone broth is sought after by wellness-focused consumers for a multitude of health concerns, including gut health, immune system support, fertility and menopause symptoms, and by beauty consumers for improving skin quality and strengthening hair and nails thanks to the rich collagen content of Freja bone broth.
The brand, which was founded by husband and wife team Jess Higgins and Ed Armitage in March 2020, has seen significant success since launch growing at 300% per year and selling 1.3m units of bone broth. Since launching on Ocado 5 months ago Freja is now one of the top 20 ambient food products sold on Ocado.
Founder Jess Higgins says: We know that lots of our customers buy Freja for its collagen and protein content so we’ve been working really hard on developing our recipe over the last year to improve the nutritionals, particularly collagen and protein, without affecting the award winning flavour. And we’re delighted to say we’ve done it! The new nutritionals are rolling out from this week and we can’t wait to hear what our customers think”.
On a mission to bring back bone broth as a household staple, Freja prides itself on a product range that is made from entirely natural ingredients, with a delicious homemade-style flavour, and a convenient 24 month shelf-life. The four-strong range (Beef, Chicken, Fish & Vegan) is available in 500ml cartons (RRP £6.99 / 2-3 servings) from frejafoods.com, Ocado, Selfridges, Booths and Wholefoods.
Find out more at frejafoods.com
• Chicken Broth previously contained 13g of protein and 6g of collagen and the Beef Broth previously contained 20g of protein and 17g of collagen per serving.
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