- Elegantly presented in a 750ml sharing bottle, new Avalen from Cornish Orchards will be available from 30 March 2024.
- Offering a true taste of Cornwall, 5,000 bottles of this small batch will be available at selected Waitrose stores nationwide and online at cornishorchards.co.uk.
- Hand blended in collaboration with the winemaker at Camel Valley, Avalen has been created by local cider experts using 100% freshly pressed Cornish apples.
- Artisan cider is matured for over a year to develop flavour and aroma, with an ABV of 8.3% and RRP of £13.50.
- Premium cider is one of the fastest-growing segments within the cider category in the on-trade, growing by 13.1% vs 5.8% total category.
Cornish Orchards, the award-winning premium cider company today announce the arrival of its naturally sparkling cider innovation, ‘Avalen’ exclusively for Waitrose. Made from 100% freshly pressed apples in the picturesque farm in Duloe, Cornwall, the small batch brew of 5,000 bottles have been hand-blended by a dedicated team of cider makers and expertise of Head Cider Maker, Chris Newton.
Avalen, meaning ‘apple tree’ in Cornish, is made with handpicked apples from the brand’s oldest orchard, which is named Keepscombe. It is available in an innovative sharing 750ml bottle with an ABV of 8.3%, at £13.50 (RRP).
Lightly sparkling and immensely refreshing with fruity apple tones, Avalen is matured for over a year to develop its premium flavour and aroma and offers the perfect accompaniment to sunnier days and summer social occasions. With a limited-edition batch of 5,000 bottles, Avalen is set to drive excitement among cider lovers with its unique and high-quality taste.
Dedicated to the brand’s ethos of encouraging consumers to ‘live and drink with Cornish spirit,’ Avalen is made from Cornish Long stem and Captain John Broad apples, two native Cornish cultivars. It is bottle fermented and processed in the same way as champagne at Cornish winery, Camel Valley. Avalen is best paired with simple seafood, such as crab and grilled white fish.
Chris Newton, Head Cider Maker, Cornish Orchards, said: “Avalen is a truly Cornish cider, highlighting the best of the region’s ingredients and artisanal brewing processes from the bustling seaside town of Looe. We are proud of its heritage in the UK and this launch is testament to the passion of our cider makers and the vision of our Head Cider Brewer, Chris Newton – who hope to delight Waitrose customers with this special cider offering.”
Cornish Orchards has a long-standing reputation of promoting environmental initiatives. This summer, the brand is also supporting 350 Cornish Orchards on-trade stockists with a sustainability themed consumer giveaway. Pubs and bars will be able to hand out ‘Create a Buzz’ kits that contain wildflower seeds, which support local biodiversity and bee populations. Consumers can redeem their kits from bar staff when they buy a Cornish Orchards cider.
Jourdan Gabbini, Cider Buyer for Waitrose said; “Attitudes to cider are changing and interest is growing. Our sales are up 10% over the past year, it is appearing on more restaurant menus and being talked about more on social media channels.
“So, I am thrilled that we are going to be selling this delicious, small batch cider. It has been carefully made with passion and attention to detail at every step and offers our customers something truly unique. It goes well with food and being naturally sparkling is a wonderful alternative drink to celebrate with.”
[1] CGA OPMS GB Value % Change, MAT 04.11.23
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