GT – What’s the most exciting thing about your job?
Finding out what makes the consumer ‘tick’ and developing a brand is exciting for me, and at Primula I know that every tube sold is helping good causes which is an amazing added motivation.
GT – Who’s inspired you most in your career?
Karren Brady and my Dad.
I read an article about Karren Brady as an A-level student, and was immediately encouraged to see a female succeeding at a young age – overcoming what I’d previously thought might be barriers in my own career.
My Dad worked in retail and FMCG throughout his career and I was always hugely interested in what he was doing and where he’d been that day – I learned a lot about the industry as a little girl and would even take calls from his sales team as they rang in their figures on a Friday night – it was before the days of mobile phones and email!
GT – If you were an item in a supermarket, what would you be?
A tube of Primula, of course!
GT – If you had to do it all over again, what would you do different?
I don’t think I’d do much differently, but I would tell my younger self not to worry quite so much as everything turns out just fine.
GT – What’s the most embarrassing thing that’s ever happened to you at work?
I’m sure there have been some but I’m struggling to think of one, sorry!
GT – Who or what makes you laugh?
Micky Flanagan makes me laugh a lot, and The Big Bang Theory.
GT – Do you have any hidden talents?
I can sing Jingle Bells in Italian, including the verses.
GT – Who would be your favourite party guest?
Audrey Hepburn – I’d be so excited to see what she’s wear, and I’d love to hear stories about her life.
GT – What is the greatest luxury in your life?
Having wonderful friends and family.
GT – What is your favourite guilty pleasure?
Girls Aloud music – I’ve been to see them live twice!
GT – Do you have any secret ambitions?
Secretly, I think I’d still like to be a backing dancer on Top of the Pops – but don’t tell anyone!
GT – What’s your dream holiday destination?
GT – What are your three favourite movies of all time?
Breakfast at Tiffany’s, About a Boy and Goodfellas.
GT – What is your favourite book of all time?
Matilda by Roald Dahl is still my favourite.
GT – What’s your favourite pastime?
In an ideal world, reading my kindle on a beach with a nice glass of wine!
GT – If you won the Lottery, what would you do?
Visit all the places on my extensive travel ‘to-do’ list and while there hopefully find some inspiration to set up a worthwhile cause back at home.
GT – What would be your advice to someone thinking about coming into this industry (apart from “don’t do it”)?
I’d advise anyone thinking of joining the industry it to most definitely ‘do it’! It’s fast-paced and exciting, and each day is different. I’d also say the best thing you can do is be ‘out there’ – visiting stores, picking up magazines, talking to people and finding inspiration from all the brands you encounter.