GT – What’s the most exciting thing about your job?

We’re trying to do something that has never been done before, we want to make healthy snacking as big as traditional confectionery. The thought of achieving that with KIND is incredibly exciting, it keeps the team and I going everyday!

John McManus, UK Marketing Manager, KIND Snacks

GT – Who’s inspired you most in your career?

I wouldn’t say it’s one person in particular but my previous companies (Chobani & Vita Coco) was full of inspiring people, some of which are now running massively successful brands.

GT – If you were an item in a supermarket, what would you be?

…a KIND bar of course.

GT – If you had to do it all over again, what would you do different?

I would definitely have worked abroad sooner, I may still do it… Asia?

GT – What’s the most embarrassing thing that’s ever happened to you at work?

I’ve been lucky so far, maybe my luck is about to run out.

GT –Who or what makes you laugh?

Anything by Ricky Gervais.

GT – Do you have any hidden talents?

No. How boring!

GT –Who would be your favourite party guest?

Elon Musk, not many people could do what he’s done… one in a million.

GT –What is the greatest luxury in your life?

My coffee machine, can’t function without it!

GT – What is your favourite guilty pleasure?

Crisps. I could eat crisps all day long…

GT – Do you have any secret ambitions?

I have an ambition, that I WILL achieve, to build my own house. I love the idea of building a home that is one of a kind.

GT –What’s your dream holiday destination?

Turkey. Amazing food, scenery and people.

GT – What are your three favourite movies of all time?

Moneyball, Old School and anything with Will Smith in.

GT –What is your favourite book of all time?

I’m not a big reader, I’m obsessed with podcasts but I did love the book “How Google Works”

GT –What’s your favourite pastime?

Eating, mostly Italian or Mexican.

GT – If you won the Lottery, what would you do?

Build my dream house and invest in renewable energy.

GT –What would be your advice to someone thinking about coming into this industry (apart from “don’t do it”)?

This is an amazing industry to be part of but you have to be interested in it, that way the passion and work ethic comes naturally. If this isn’t something that comes easily then maybe it’s not right for you?


KIND is a brand of delicious, nutritious snack bars made, quite simply, from whole nuts and fruits, bound together in honey. All awardwinning KIND snacks are made from delicious, wholesome ingredients and are gluten free, high fibre & no artificial flavours, colours or preservatives. Launched into the UK 2 years ago, America’s #1 healthy snack brand is now the fastest growing healthy snack brand in the UK. Available in Tesco, Waitrose, Sainsbury’s, Whole Foods Market & many independent stores nationwide.

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