durgol® swiss espresso® – a new coffee machine descaler from Switzerland is set to hit store shelves to target the burgeoning UK in-home coffee market.

Available to independent retailers and convenience stores via exclusive distributor Martin Global, durgol® swiss espresso® is a decalcifying product designed to remove limescale from all makes and models of home coffee machines including fully automatic, semi-automatic, manual and ‘coffee pod’ machines.

Perfect for in-home coffee fans, durgol® swiss espresso® is highly effective as well as easy and safe to use and machines cleaned and descaled regularly with durgol® swiss espresso®, produce quality coffees with the signature ‘crema’ top. This is the golden foam of coffee oils that covers the top of an espresso shot – the sign of a quality coffee. In addition, the crema helps to retain the aroma and flavour of the coffee. In hard water regions in the UK, it is often a challenge to keep coffee machines free from limescale, which in turn affects the taste and quality of coffee and reduces the amount of crema extracted.

Beverley Martin, Managing Director at Martin Global, distributor for durgol® swiss espresso® says: “At the moment the consumers can buy the product online but we’re in talks with several retailers as we’re aiming to secure listings in the next few months. We welcome enquiries from any buyers or outlets looking to stock the product.

She adds: “Although limescale itself is not harmful, if it builds up, it can clog coffee machines, stifle the flow of water and reduce the overall quality and taste of the coffee. Water tank filled machines need to be descaled on a regular basis as set out in the coffee machine manual. In addition, cleaning machines with durgol® swiss espresso® guarantees a fresh, quality coffee with an impressive crema, which coffee lovers will enjoy time after time.”

durgol® swiss espresso® is guaranteed to decalcify quickly and easily without having to wait for the decalcification process to work. Research shows it works up to ten times faster than other branded decalcifiers and using the formula regularly ensures quality coffees and extends the life span of the machine. It leaves no residue, is completely odourless, and after decalcification and rinsing, the machine is safe to use.

Each pack contains two 125ml single use bottles with an RRP of £9.99. One bottle is designed to thoroughly decalcify one machine once. The product can be stocked in either alongside coffee or domestic cleaning products.

Beverley adds: “Cleaning and descaling coffee machines regularly not only guarantees quality coffee, but it also increases the efficiency of the machine and lowers the energy consumption of the appliance.

“Modern consumers are highly knowledgeable about coffee and are more discerning in their tastes and cleaning machines with durgol® swiss espresso® guarantees a fresh, tasty, superior coffee, with an impressive crema, even in hard water regions.”

Martin Global

Beverley Martin

Tel: 0161 747 9128

www.durgol.co.uk

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