Ribena has unveiled a brand new on-pack promotion across its full range of formats which will give shoppers the chance to win memorable family experiences every day. Ribena will be once again providing a summer of fun for families and driving sizzling sales for retailers with this new competition launching this month.
With prizes up for grabs including UK holiday packages and experience vouchers – as well as an additional 1000 cash prizes to reward shoppers with some summer spending money – this competition is set to grab consumers’ attention in store and drive soft drink sales for stores.
Aurelie Patterson, Head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), explained: “This fun new campaign showcases how we as a brand put consumers at our heart, giving families the chance to come together and make memories this summer with the delicious taste of Ribena. It’s also a great sales opportunity for retailers during the key selling season for soft drinks – capturing those additional sales at an important time. It’s our most extensive summer promotion ever – running across both our squash and ready-to-drink range – so retailers should make sure they’re stocked up and ready for the extra demand!”
Shoppers can enter this exciting promotion via a QR code on pack, which can be found across the brand’s squash formats from this month onwards, followed by ready-to-drink in May.
Alongside this unique on-pack offering, the iconic Ribena berries are back once again on our screens this summer. The berries made their much-anticipated return to TV last year reaching 67% of people across the UK, growing consideration, and spontaneous awareness for the brand. Ribena is investing to bring back the lovable berries to help drive additional sales for retailers.
Promotional T&Cs:
*18+, UK&I only. 00:01 05/05/24 to 23:59 31/08/24. Smart phone and internet access required. Scan QR code to enter. Proof of purchase per entry required. Main prizes: 30 x Holiday Packages with £/€300 spending money (one selected by winner, exclusions apply) valued up to £1,650/€ equiv., 89 x Virgin Experiences Vouchers valued at £650/€ equiv. Cash prizes: 1000 x £50 Cash prizes (€50 ROI equiv.). 1,119 prizes in total available to be won instantly via random winning moments (allocated using an independent process, available across promotion period & roll over if not claimed). All prizes will be won. Max one entry pp per email per day. Max one Main prize and one Cash prize per household. Promoter: Lucozade Ribena Suntory Ltd. For full T&Cs visit: Ribena.co.uk/exp24.
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