Ocean Spray, the world’s leading cranberry juices, juice drinks and dried cranberries brand, is upping the ante when it comes to communicating the health benefits of its chilled juice range, by bringing new, more visible appeal and a stronger emphasis on health and wellbeing messaging to its Ocean Spray® Cranberry Original and Ocean Spray® Cranberry Original with No Added Sugar (previously Cranberry Light) variants.
The new look recyclable PET bottles, made from 25% rPET, will be available in chiller cabinets in Asda, Waitrose and Sainsbury’s from mid-November (1 litre, RRP £2.19), with a stronger shelf stand-out than its previous carton packaging, clearly communicating the vibrant, red richness of the cranberry and emphasising its health benefits to consumers as part of the new look.
Ocean Spray, which is already the fastest growing brand in chilled*, has ambitious plans to become a dominant force in the chilled juice category, where the most health conscious consumers are looking for interesting and nutritious juice solutions.
“In chilled juice, growth is coming from premium juice brands which offer a health and functional benefit,” comments Caroline Rose, marketing manager for Ocean Spray. “Ocean Spray’s unique health benefits give consumers reasons to believe and buy into our brand.
“By changing our packaging to modern, distinctive and premium clear PET bottles we can more clearly communicate our strong health credentials and create stand-out in the sea of orange and yellow in the chiller cabinet.
“As a brand, our aim is to accelerate growth in chilled by growing category value and offering differentiation at a time when health and wellbeing are a key consumer focus.”
Containing powerful nutrients as part of a balanced diet and healthy lifestyle, one 200ml glass of Ocean Spray® Cranberry Original provides 60% of the reference intake of antioxidant vitamin C.
Ocean Spray has also changed the name of its Ocean Spray® Original Light variant to Cranberry® Original with No Added Sugar, which contains just 12 calories per 150ml glass.
The humble cranberry is one of the most nutrient-dense fruits as well as being naturally low in sugar. It contains more naturally occurring polyphenol antioxidants than many other popular fruits as well as offering unique health benefits.
Ocean Spray’s authenticity comes from the fact that its cranberries are grown by a cooperative of cranberry farmers with more than 80 years of tradition and experience.
*Source: top 10 chilled Brands, IRI 52 w/e 18.06.18
**Ocean Spray recommends consulting with a healthcare professional about how to best include Ocean Spray® juice drinks as part of a healthy dietary plan.