In response to rising consumer demand for exciting flavour combinations[1], the UK’s number one Mexican Food Brand in World Foods[2], Old El Paso, has launched a Teriyaki Fusion Fajita Kit as part of its new Fusion range.
With the World Foods category continuing to see strong growth +12.4%[3], the Fusion range will drive sales as consumers look to replicate restaurant and out-of-home meals in their own kitchen, through adventurous flavours and dishes.
Teriyaki Fusion Fajita Kit unites one of Japan’s most celebrated sweet and salty sauces with Old El Paso’s popular meal kit. Scoring 81% purchase intent in consumer testing[4], the Fusion Kit is full of flavour and contains no preservatives. Each box includes eight large tortillas, a seasoning mix and delicious topping sauce in Teriyaki flavour, for the ultimate meal solution that can be put together in just 15 minutes.
Reflecting the product’s unique fusion flavour, shoppers will be able to find the Old El Paso Teriyaki Fajita kit within the Oriental aisle in stores.
Aditi Hilgers, Head of Meals at General Mills, said: “As a leader in the World Food category, Old El Paso is well-equipped to bring trending dishes to dinner tables across the nation. Our new Teriyaki Fusion Fajita Kit is a celebration of flavours that will be in high demand as consumers search for new dishes to help break the everyday routine.”
Teriyaki Fusion Fajita Kit is available now in Ocado, Morrison’s and Tesco, with wider roll-out expected later this year.
[1] Mintel, World Cuisines, UK, 2022
[2] Nielsen Scan L52W, WE 27.05.2023
2 Family Togetherness Report 2019
[3] Nielsen EPOS Grocery L52W W/E 27TH May 2023
[4] UK & FR consumer test 2021
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