The brand-new spirit is certified carbon neutral from day one, and builds on consumer demand for sustainable and ethical brands
Launching today, Dutch Barn Orchard Vodka, is set to take on the market by storm. The brand’s ethos is built on two simple pillars: to make the world’s best vodka and do it in the most sustainable and ethical manner.
The vodka market is a huge opportunity; vodka is the #1 spirit in the on-trade, where spirits account for 23.1% of total drinks in the on-trade, with vodka taking a 26.2% of those – out of which 27.7% can be attributed to premium and super premium vodka1. In the off-trade, vodka saw an increase in value of 3.7% last year, following an 11.5% rise the previous year2.
Speaking about Dutch Barn Orchard Vodka’s ambitions in the space, Gee Lilwall, Head of Marketing, said:
“Our aim for the brand is simple yet profound: we want to make the best vodka in the world by being the best vodka for the world. In everything we do, we look to balance people, profit, and the planet, listening to what consumers are looking for in their choices and responding to them with a product that is not only exceptional in quality, but also has proven sustainability credentials to match”.
The launch is supported by a multi-million-pound campaign led by drinks agency YesMore, which is set to support ambitious first-year sales goals and build widespread brand awareness within the UK market within first year of launch.
The liquid itself was developed by Master Distiller Jamie Baggot, who has multiple awards to his name, including winning Double Gold Best-in-the-World Vodka at the San Francisco Wine & Spirits Competition in 2010.
The liquid is tasted every 20 minutes as it evolves from British apples, balanced with a touch of potato spirit until it develops into a crisp, clean, and exceptionally smooth vodka at 40% ABV. Made like no other vodka on planet earth.
On creating the spirit, Jamie Baggot, Master Distiller at Ellers Farm Distillery, said:
“Working on Dutch Barn Orchard Vodka has been exciting since day one and I’m delighted to see the project come to fruition. Having the challenge of making the spirit as sustainable as possible while achieving a delicious taste was a great adventure and I’m looking forward to introducing the brand to the world.”
Not only will Dutch Barn Orchard Vodka taste different to vodkas already on the market, but it will also stand out on shelves due to its brown bottle packaging. This was a conscious decision as this brown glass is made of up to 60% recycled glass – whereas the UK average for clear glass is a mere 38%. The bottles are sourced from a local manufacturer, with the double benefit of reducing transport emissions and supporting a local Yorkshire business.
The brand’s name derives from the Dutch barn that was on the farm and has been preserved in the design of the distillery and where the spirits home of Ellers Farm Distillery now stands. The distillery itself aims to set the standard for sustainability in the drinks industry by balancing people, profit, and the planet from day one, having already secured Pending B Corp® status.
The apples used to produce the spirit are 100% British fruit, sourcing from an expert apple processor who in turn sources locally helps to minimise its carbon footprint, as well as support British apple farmers.
The business is using 100% renewable electricity on the site, and while it does have carbon emissions from the LPG used to power the steam boilers and from its supply chain, these are offset along with all other supply chain emissions. Through a closed-loop system, Ellers Farm Distillery is also able to recycle 97% of the water used in the cooling processes, which saves roughly 3 days’ water per week compared to alternative cooling methods
Tabatha Hurst, Ellers Farm Distillery’s Head of Sustainability, spoke of the first product launch:
“I am very excited to see the first of our products come to life, truly demonstrating our efforts to minimise our environmental impacts wherever we can. We are committed to decarbonising our business and supply chain as soon as we possibly can, and as members of the SME Climate Hub and The Climate Pledge we’ve committed to reduce our carbon emissions by 50% by 2030 and to achieve net zero carbon by 2040 at the latest. We are excited to take UK consumers on this climate positive journey with us.”
Dutch Barn Vodka will be available in-store in Waitrose as well as online from Amazon and the Dutch Barn Orchard Vodka website at a RRP £29 from w/c 21st March 2022.
To find out more, please visit https://dutchbarn.com/ and follow @dutchbarnvodka.
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