This significant commitment by the UK’s leading disinfectant brand[2] provides an effective and sustainable choice for consumers, leading the way in the household cleaning sector
Dettol has started its journey to ensure that all its disinfecting wipes in the UK market will be biodegradable, marking the next important step from the brand towards providing more sustainable choices for consumers.
Dettol will be updating the entire disinfection wipes portfolio including Surface Cleansing, Multi-Purpose, Floor, Big & Strong and Kitchen & Bathroom Wipes, meaning that consumers can continue their new cleaning habits with the peace of mind that they are being less harmful to the environment.
Consumers no longer have to make a choice between biodegradable options and the products that they know will work, with all Dettol wipes across the portfolio killing 99.9% of bacteria and COVID-19 virus[3].
Non-biodegradable wipes can take over 100 years to biodegrade[4] in comparison to the new Dettol wipes, which are made of biodegradable fibres and take up to 6 months to break down in industrial composting conditions. Shoppers can simply dispose of their biodegradable wipes in their food or garden composting waste bins[5] or through their local council, making it easier than ever to make every day sustainable choices.
Luca Tamagni, Marketing Director Dettol said “Making our wipes portfolio biodegradable takes us another step towards a more sustainable future for the brand and helps us enable our consumers to make more sustainable choices without compromising on Dettol’s quality. From now on, consumers can start to feel more confident using the wipes they trust at home, knowing they are a more environmentally friendly option.”
The roll out of the new Dettol biodegradable wipes has already begun and consumers will start seeing their #1 disinfection wipe on shelves in their local store.
[2] Nielsen Scantrack HSC database. L12W Units w/e 11.09.21.
[3] COVID-19 Virus = SARS-CoV-2. Use disinfectant safely. Always read the label and product information before use.
[4]https://www.biggreensmile.com/article/biodegradable-wipes-better-for-the-planet-better-for-you.aspx#:~:text=Most%20wet%20wipes%20aren’t,them%20to%20disappear%20from%20landfill.
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