Foster Grant, the UK’s leading distributor of ready-to-wear reading glasses, has unveiled its exclusive 2008 collection for men and women, an affordable range of classic and contemporary styles, featuring the best-selling optical quality frames and lenses, designed to suit every look and occasion. Foster Grant’s new collection reflects the latest eyewear trends to help wearers look good and feel confident wherever and whenever they wear their reading glasses.
There’s a great choice of frames in various materials including aluminium and titanium as well as increasingly in vogue plastic and real wood styles. The range incorporates a huge variety of key shapes with small rectangular styles continuing to be the most popular.
Many quality features are included as standard such as spring temples, floating lenses, and adjustable nose pads. Lightweight lenses with anti-scratch coatings are used throughout the entire range with a selection of the most popular lens strengths provided, starting at +1.00 for younger wearers.
For summer 2008, there’s also a brand new range of two in one men’s and ladies bi-focal sun readers, ideal for outdoors and on holiday. They feature a dioptre on the bottom half of the lens, provide 100% UVA and UVB protection from the sun and are available in four different lens strengths.
The new Foster Grant ready-to-wear readers collection is outstanding value at only £14.99 or under, so consumers can afford to buy an extra pair for home, the car, the office, or, in fact for any place or occasion.
Retailers will also benefit from the latest display and POS system from Foster Grant. Dioptre and product information is clearly labelled to allow for easy style selection and the display stand incorporates a simple to follow self-test eye chart to help consumers quickly identify their correct lens strength.
Amanda Naylor, Head of Marketing at Foster Grant, says: “Our readers are convenient to buy, great to wear and superb value for money. For simple reading glasses, they’re an affordable alternative to prescription lenses and a fraction of the price of comparable quality products.
“We firmly believe that no other manufacturer or distributor can match our collection on style, quality and price, which is why we are the UK’s market leader in ready-to-wear reading glasses.”
Foster Grant reading glasses are available from major retailers including Asda, Morrisons, Sainsbury, Matalan, Superdrug, Co-Op Independent Stores, Alliance Pharmacy and Lloyds Pharmacy or to buy online from www.fostergrant.co.uk.