Better All Round announces new listing for its household towel brand Ora

Award winning British consumer goods company Better All Round (BAR), has secured a new listing for its household towel brand Ora on Ocado.com, the world’s largest dedicated online grocery retailer.

As well as its Tesco listing, where it is available across some 800 Extras and Superstores, Ora will now be offered via the dedicated on-line retailer with three products: Ora Single Pack; Ora Handy Pack and Ora Base Holders available in green and white.

The Ora single pack contains 100 sheets and is equivalent to two traditional kitchen rolls and will retail at £1.90 whilst the Ora Handy Pack contains 50 sheets and will retail at £1.00. The household towel is expected to have wide appeal to the Ocado shopper.

The Ora Base Holders which have been designed to bring a contemporary edge to the home are available in white and green retailing at £3.00. The holders have a high gloss finish and are dishwasher proof.

Oday Abbosh, Founder & CEO of Better All Round comments: “We are excited that Ora will be available on Ocado, Britain’s leading on-line grocery retailer. This announcement represents an important milestone for us in the continued development of our household towel brand. Following its successful launch with Tesco, we are confident that our listing with Ocado will prove as successful.”

The new listing with Ocado, follows the introduction of new paper which offers consumers even greater absorbency. When it comes to household towels in general, absorbency remains key.

Addressing the changing needs of the consumer, Ora now offers a product with superior functionality and efficiency that looks stylish in any room in the home.

ORA TOWELS

www.betterallround.com