- Doritos is launching a new on-pack promotion across its Dippers products, offering shoppers the chance to win a grand prize of £20,000*, by capturing a snap of their nacho creations
- The promotion kicks off on the 9th August, running until 17th October 2021
This month, Doritos is launching a new on-pack promotion across its leading Dippers products – Cool Original, Lightly Salted and Hint of Lime – in time for sharing with family and friends this summer. The promotion offers shoppers the chance to win a grand prize of £20,000. There is also an additional opportunity for consumers to win £200 every day*.
For the chance to win, shoppers simply need to share a photo of their nacho creations using the Doritos Dippers range – the perfect foundation for any nacho dish*.
“There are 15 million nacho occasions in the UK every year[1]. Last year saw a particular rise in these occasions – up 22% from the year prior[2].” Juliana Macedo, Doritos Marketing Director at PepsiCo, explains. “Our Doritos Dippers range offers a variety of snacking options – from the standard dipping tortilla chip to the perfect base for a night in nacho table with friends or family! With slightly lighter flavours than our standard range, they are perfect to complement dips and nachos with a hint of great flavour (and they can also be enjoyed on their own as a snack). The #nachoyourway promotion aims to raise awareness of this great versatility and inspire the nation to have fun, get creative and show us their most elaborate and delicious creations with Doritos Dippers. We challenge you to Nacho Your Way to win!
Dipping occasions have been on the rise since COVID, demonstrated by the double-digit growth of the dips segment[3]. With restrictions continuing to relax, more people will be looking to get together with their friends and family for a BBQ or a big night in together.
“Our recent insight shows that at least four people usually enjoy these moments together, so we wanted to ensure our Dippers range catered for this by increasing the size of our share bags, in May 2021, from 230g to 270g.” Macedo continues.
The Doritos Dippers promotion kicks off on 9th August and will end 17th October 2021. It will be supported by a digital, social and influencer campaign, running across the same period.
[1] Kantar Usage Panel, February 2021
[2] Kantar Usage Panel, February 2021
[3] Nielsen Scantrack, full year 2020 vs YA
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