To support and champion the incredible work of the NHS, Wall’s, the UK’s most iconic ice cream brand[1], has launched a limited-edition Happy Rainbow Ice Cream, with 100% of the net profits donated to NHS Charities Together. The donation will go towards supporting NHS staff, volunteers, and patients impacted across the country.
Symbolising hope and happiness, rainbows have decorated streets throughout the country during the pandemic. Joining the Responsibly Made for Kids range, the colourful ice cream will do its bit by giving back to NHS Charities Together and its Covid-19 Urgent Appeal.
Jennifer Dyne, Ice-Cream Brand Experience Director at Unilever UK&I, commented: “The National Health Service has truly gone above and beyond during this difficult time and the renewed recognition of their service to our communities really inspired us to create this product. Being able to donate 100% of the net profits from our Happy Rainbow ice cream to these charities is just a small token of our appreciation to say thank you for their tireless work and sacrifice.”
Set to tantalise taste buds as the weather warms, Happy Rainbow is a delicious combination of yoghurt and strawberry and lemon and lime ice cream and comes in its very own custom packaging, which features rainbow drawings created and displayed during lockdown. Happy Rainbow will be available from August onwards across selected retailers nationwide.
[1] GB – Wall’s 65% penetration (1st): Total Grocery Ice Cream Penetration % | Actual | Total Stores | 52 w/e Kantar World Panel
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