UFIT, the UK’s leading high protein RTD brand[1], is expanding its horizons beyond its supremely popular drinks range and extending into the pudding market with the arrival of two delicious protein puddings.
The new-to-market desserts, available in Creamy Caramel and Double Chocolate, are not only low in fat and contain no added sugar, but are the only protein puddings to offer 25g of protein per pot.
More and more consumers are demanding food and beverage formulations that help them optimise their performance at work, home and play, and added protein products are no exception. Projections suggest that the worldwide market for protein ingredients is set to grow to almost £90 billion by 2030[2] – the era of added protein being the domain of athletes and gym-bunnies only is well and truly over.
UFIT protein puddings offer another guilt-free snacking option to new consumers who are looking to products with functional benefits help them live a ‘balanced’ lifestyle, whilst ensuring devoted existing purchasers receive consistent protein levels, as the puddings contain the same amount of protein as UFIT’s market-leading drinks.
The indulgent tasting yet nutritious puddings come in 250g pots with an RRP of £2. The range will be available at Morrisons (from 19th June) and Asda (from 24th July), with more stockists set to follow. UFIT will be supporting the launch with influencer activity across multiple social media platforms, along with outdoor activations.
This exciting NPD launch comes just over a year after UFIT became part of the extended Weetabix Food Company family following a 2022 acquisition.
Austin Bailey, Managing Director, UFIT, said: “Since joining the wider Weetabix Food Company family last year, we have seen a rise in sales by 216% YOY, which in turn has led to a 30% increase in personnel as we necessarily grow our team to keep pace with the business. Our goal is to help people get more out of every day, that’s what has motivated us at UFIT since the brand was born in 2014. We strive to push the boundaries through continuous innovation with the aim of combining market leading nutrition with market leading taste, and our protein puddings are just the latest example of that.”
Terry Adams, Marketing Director, UFIT said: “Being able to offer our consistent 25g protein offering in a completely new format to our loyal customer base is a big landmark for UFIT. We didn’t want to be entering this highly competitive market with ‘just another protein pudding’, we wanted to showcase ourselves as the disrupter and market leader we are. Two genuinely delicious flavours and high protein offering in generous servings does exactly that.”
[1] Nielsen data to w/e 6th May 2023
[2] Statista, Forecast value of the protein ingredients market worldwide from 2021 to 2030
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