- Arriving in August, the on-the-go juices range will feature a new distinctive look
- With consumers increasingly concerned about the impact of plastic on the environment, the new bottles will comprise of 50% recycled plastic and are recyclable
- 49% of consumers said they are more likely to purchase as a result of the redesign[1]
Tropicana’s on-the-go range is set to relaunch this month with all new packaging that will not only give it a modern new look but its enhanced visibility on-shelf will also help catch the eye of shoppers. In addition to receiving a visual refresh, the bottles will comprise of 50% recycled plastic. As shoppers start to return to their ‘normal’ routines and look for on-the-go options, the packaging update to the Tropicana single serve bottles has come at the perfect time.
Caroline Wilding, Marketing Manager – Tropicana, comments: “Our modernised bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a +49% increase in purchase intent1.
The new bottles form part of PepsiCo’s journey to make all of its packaging 100% recyclable, compostable or biodegradable by 2025. Phasing in throughout August, they will hit shelves across Grocery, Impulse and Wholesale channels in 250ml PMP and 300ml formats.
[1] Kantar, January 2020 – ‘Change Compass’ consumer trends research study
[1] PRS IN VIVO, July 2019 – consumer research study of Tropicana Single Serve packaging with chilled not from concentrate juice buyers (25-64 year olds)
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