Toblerone is rolling out the red carpet this Christmas with a brand-new addition to their range, Toblerone Truffles.
Made with honey and almond nougat, this exciting new product will bring shoppers the iconic high quality of a classic Toblerone product in the form of deliciously diamond shaped truffles, perfect for gifting. Available from July, the launch aims to help grocers grow their premium gifting segment, worth £384M[i], all-year-round – with Christmas being the perfect time of year for shoppers to ‘trade up’ and treat themselves and their loved ones.
Toblerone Truffles aim to recruit Gen Z adults and Millennials who have shown an appetite for a slice of indulgence within the premium chocolate segment. This is shown in consumer testing, with 83% of consumers agreeing they would probably or definitely buy[ii], due to the variety of textures and iconic taste Toblerone gives to shoppers.
With new shoppers tapping into premium gifts year on year[iii], the Toblerone brand has high growth potential within the category, particularly across the high-end seasonal gift giving and sharing occasions, driven by its strong heritage. Toblerone has aways opted for originality, staying away from the category standards. The new truffles are no different; diamond shaped, with a shell of iconic Toblerone chocolate and a smooth and velvety centre with tiny pieces of crunchy nougat for a new truffle experience, Toblerone Truffles are well-positioned to give a decadent touch to the festive season this year.
Claire Kamara, Brand Manager for Toblerone at Mondel?z International says: “We are incredibly excited to share Toblerone’s most recent development, Toblerone Truffles, to help celebrate those special moments, whether treating yourself or your loved ones.
“This new addition has achieved a spot in the top 10% of all Mondel?z International tested concepts in the past 3 years[iv], making it the perfect seasonal gift, and helping retailers to drive premium sales and trade-up with a remarkable and distinctive addition to their Christmas and all-year-round offering,” she continues.
The Toblerone Truffle launch will be backed by unmissable media and PR activity, bringing to life the new ‘Diamond shaped, Never Square’ campaign, aiming to drive awareness and trial of the new product, as well as significant instore support to drive visibility and taste, encouraging conversion at the point of sale.
[i] Kantar Premium Cartons Measures tree 08.08.2022
[ii] BASES QuickpredictConcept Test
[iii] Kantar gains & losses 25.12.22
[iv] BASES QuickpredictConcept Test
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