No. 1 selling salad brand Florette* and veg-led food brand partnership to make shoppers’ budgets go further, without needing to compromise on high quality, fresh, tasty food.
The partnership will see both brands cross promote on packs of best-selling products by featuring recipe inspiration and money off next purchase coupons to drive trial.
Florette’s hero SKU, Classic Crispy will feature a £1 off voucher for Higgidy Sharing Quiches, whilst Higgidy’s Sharing Quiches (400g) and Little Quiches (155g) will feature a 30p off coupon for a purchase of Florette Classic Crispy (170g)
The partnership runs for 6 weeks from 13th March 2023 and will be supported by instore, digital, PR, social and influencer campaigns. The brands have also partnered on the development of recipes for the perfect side dish, which will be used to engage and inspire consumer mealtimes throughout the partnership.
Martin Purdy, Commercial and Marketing Director at Florette UK said: “With rising costs impacting the lives of so many, it’s important to us that we provide shoppers with real value through our activity whilst also acting as a point of inspiration.
“There’s a brilliant synergy between the Florette and Higgidy brands. Salads are a natural side of plate accompaniment with quiches, and together they form a great combination to entice consumers with as we move into warmer Spring weather. The partnership kickstarts a summer of activity for Florette that will make our salads UnFloretteable.”
Sarah Jackson, Marketing Director at Higgidy, added: “Higgidy and Florette make the perfect partners both on and off the plate. Both brands bring delicious flavours to lunch and dinner times and bringing them together on pack will add excitement to both categories and create standout.”
Promotional Higgidy packs will be available at Sainsburys, Ocado, Tesco and Booths. Promotional Florette packs will be available at Sainsbury’s, Ocado, Tesco and Asda.
*Nielsen Scantrack Total Coverage Value 52 we to 29.10.22
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