Starbucks® Caffè Latte, Starbucks® Frappuccino Mocha and Limited-Edition White Chocolate Mocha are back in signature Red Cup packaging
Nothing says Christmas quite like Starbucks’ signature Red Cup packaging. Back on shelf now, in all their festive glory, consumer favourites Starbucks® Caffè Latte and Starbucks® Frappuccino Mocha are joined by Limited-Edition White Chocolate Mocha. Boasting the bold espresso flavour synonymous with Starbucks’ Chilled Classics and paired with smooth, creamy milk and a hint of White Chocolate Limited-Edition White Chocolate Mocha is a real festive treat for consumers looking for their coffee hit this season. 34% of Starbucks’ RTD sales are in the three summer months, meaning a huge incremental opportunity to drive out of season sales. The limited edition red wrap is designed with retailers in mind, helping grab customers’ attention when faced with a plethora of drinks choices.
Laura Scott, Senior Commercial Marketing Manager comments: “Mirroring the Starbucks’ Coffee Houses, Starbucks Red Cup RTD truly marks the start of the festive season for many consumers. Not only does the eye-catching Christmas themed design offer some festive fun to consumers, but increases stand out on shelf, at a time when footfall to the chilled drinks fixture tends to be lower.”
Starbucks® Caffè Latte and Starbucks® Frappuccino Mocha are available nationwide now, while Limited-Edition White Chocolate Mocha are now rolling out in Sainsbury’s and Morrisons (RRP £2.00).
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