Rubicon RAW, the fast-growing energy drink from Barr Soft Drinks is launching two new shopper promotions.

The first promotion launches on the Orange & Mango and Raspberry & Blueberry flavours of the brand’s 4x500ml multipack and gives shoppers the chance to win an adventure holiday for two.

Live from 26th September to 18th November shoppers enter via a QR code that appears on packs for the chance to win the holiday plus one of 55 daily prizes of a Garmin Smartwatch and an American Tourister Backpack.

The second promotion is unique to the convenience channel and runs on POS that is available free to retailers. Shoppers have the chance to ‘Win a Bike’ every week in the run up to Christmas from 3rd October until 15th December.

Rubicon RAW launched less than two years ago and has quickly made an impact on the energy drinks category, becoming the fourth largest flavoured big can energy brand in the market*1 and selling over 20 million cans*2.

“Rubicon RAW has had a phenomenal launch, quickly establishing itself as an important part of the category,” says Adrian Troy, Marketing Director at Barr Soft Drinks.

“60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers*3 and current consumers are also buying Rubicon RAW more frequently than other brands in the market.

“The promotions will be supported by digital advertising and instore activation to engage a broad range of consumers and continue driving shoppers to fixture to increase category sales.”

The energy market is changing, and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift. That’s why Rubicon RAW has been so successful, it meets their needs by delivering on taste. Made with 20% real fruit juice with caffeine from green coffee beans and B-vitamins it provides a big energy hit that is full of flavour.

To request the free POS, email with store details.

*1: IRI Marketplace, Value Growth % and Value Growth Actual, MAT 25.12.21, Total Coverage

*2: AG Barr Sales data

*3:IRI Total Outlets to 27/11/21 & Tesco Dunnhumby to 12/12/2021

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