Robinsons is expanding its cordials range with two exciting new flavours: Elderflower and Ginger & Orange. The iconic brand is offering consumers even more ways to keep refreshed with an elevated line-up of cordials. Available in grocery now, the flavours will join Robinson’s Lime & Mint and Raspberry & Rhubarb fruit cordial range.
Elderflower and Ginger both account for 41% of all cordial category value sales[1], showing a clear demand for these popular flavours. As well as attracting shoppers with the new flavours, the launch will also meet the demand from the 46% of consumers trying to moderate or reduce their alcohol intake[2]. Offering a range that feels that little bit more special will allow retailers to capitalise on emerging consumption trends with interesting alternatives. Alongside the new flavour launches, Robinsons Cordials is also unveiling a pack redesign, which highlights the real fruit joy found in every bottle of Robinsons. This follows the rebranding of the Robinsons core range last year – the first major rebrand for the Britvic brand in nearly 10 years.
Ben Parker, Retail Commercial Director at Britvic said: “With in-home social occasions on the rise, our offerings can elevate these nights in with exceptional taste and style. Whether you’re toasting to a special occasion or simply unwinding at home, our flavours offer shoppers choice with great tasting alternatives to alcohol. As a well-known and trusted brand, we can help retailers tap into this shopper behaviour and satisfy shoppers’ thirst for sophisticated flavours.”
Robinsons Elderflower and Ginger & Orange cordials are available at £3 MRSP in grocery now.
[1]Nielsen RMS, Total Coverage GB Including Discounters, Squash Sector / “Best” Value Tier – Britvic Defined, Value Sales, L52 WE 02.03.24
2Kantar Worldpanel – Alcovision Panel– 12 months ending 30/06/23
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