Quorn®, the UK’s No. 1 meat free brand*1, has launched its first Vegan Pepperoni product as part of its popular Deli range, enabling retailers to make the most of the fast-growing Deli category.

Available from September, Vegan Pepperoni Slices (100g, RRP: £2.20) are the latest addition to Quorn’s Vegan Deli range, which launched in 2018 and is Quorn’s most successful launch to date. The range comprised Quorn Smoky Ham Free Slices and Quorn Chicken Free Slices and has so far delivered £21.4m sales*2, growing rapidly at +64% YoY*3.

“Interest in vegan diets continues to build momentum. We launched the Quorn Vegan Deli range to meet this demand by providing quick, tasty and sustainable options for lunchtime sandwiches and salads and convenient evening meals,” says Gill Riley, Marketing Director at Quorn Foods UK.

“Vegan Deli products are growing significantly, from a value of £1.9m in 2018 to £15.5m this year*4, and it’s because of this success that we’re introducing a Vegan Pepperoni to the Quorn Deli range, offering shoppers more choice and opening up the category,” continues Gill.

Quorn’s Vegan Pepperoni Slices are a spicy and versatile product which are ideal for hot lunchtime sandwiches and, as Pepperoni continues to be one of the nation’s most popular pizza choices, perfect as a delicious, vegan pizza topping. This new product launch will act as a signpost for vegan shoppers, whilst inviting new shoppers into the Vegan Deli category, driving frequency and penetration for retailers.

This year saw the most successful Veganuary to date with over 400,000 taking part*5 and with one in five Brits cutting down on meat consumption during the COVID-19 pandemic*6, shoppers are continuing to show the growing importance of meat reduction to the UK.

“With more people making more meals at home during the UK’s lockdown and increasing numbers now embarking on the return to work, there is a renewed demand for options that can also be taken into work to eat at lunchtime. Shoppers are looking for products that are tasty, convenient, quick to prepare at home and have the added benefit of being good for the planet. The Quorn Vegan Deli Range gives retailers an opportunity to provide an alternative solution that is sustainable and exciting,” concludes Gill.

Retailers interested in stocking Quorn should contact: customer.services@quornfoods.com

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