A multigrain version of the iconic Pringles chip has been created by Kellogg, the company that owns Pringles. The new range is non-HFSS (non-high fat, salt, sugar food) in response to demand for lower salt snacks that include a variety of grains.
It contains fibre, and grains such as wheat and barley, but has less salt* and maintains the same ‘hyperbolic paraboloid’ or ‘saddle shape’ chip the brand is famous for.
Food developers at Kellogg tried many different recipes to develop the non-HFSS Pringles Multigrain range due on supermarket shelves later this month.
Sensory experts used more herbs and spices and natural flavours to replace some of the salt while keeping the same great taste of Pringles that people love.
New Pringles Multigrain has three different flavours** and will be in addition to the brand’s 13 other varieties, such as Paprika and Sour Cream and Onion, already on sale in the UK.
The move is part of Kellogg’s decade long Wellbeing Plan, announced in 2021, that pledged to improve its foods and packaging so that they are better for people, the community and the planet.
Chris Silcock, Kellogg’s UK managing director said: “Kellogg’s is committed to developing foods that are better for people and provide more choice. We know that many adults want snack brands to offer more healthy options but they still want them to taste great. That’s why we developed the Pringles Multigrain range.”
Pringles Multigrain will be available in UK supermarkets from September 2022.
*>25% less salt vs average of reconstituted potato chips. IRI UK 2022. www.pringles.com
** There are three flavours: Pringles Sour Cream & Chilli Multigrain, Pringles BBQ Sauce Flavour Multigrain and Pringles Roast Chicken & Rosemary Flavour Multigrain.
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