Organix, the number one children’s finger food and snack brand in the UK[1], unveils the launch of Wavy Apple Snackers – made with 100% dried organic apple. The latest addition to the Organix Kids range will not only help support parents in feeding their little ones’ tasty treats they can feel good about but will also offer a unique proposition for retailers catering to the growing demand for nutritious and delicious snacks for children.
The innovation follows findings that revealed parents and caregivers often leave the baby and toddler aisle at 18 months and move to less healthy, adult snacks such as crisps[2]. Organix identified that there was a need to keep shoppers engaged after this point and developed a healthier, accessible Kids Snacking range in 2022. Organix was the number one category growth contributor in 2023[3] with innovation set to drive this forward this year.
Designed with nutrition in mind, these snacks are high in fibre, under 100kcals and count towards 1 of your little one’s 5 a day, with no artificial colours or flavours. They make a delicious and healthier alternative to crisps as they are low in saturated fat and sugar, the perfect guilt free snack. Each 15g bag is also fully recyclable at store and perfect for kids to enjoy at home or on the go, making them an ideal addition to any retailer’s snack offering.
Mandy Bobrowski, Marketing Director, Organix comments: “As the market for kids snacks continues to expand, there is a significant opportunity for retailers to capitalise on this trend by offering high-quality, nutritious options that appeal to both kids and parents alike. Our new kids snacks are specifically designed to meet the needs of today’s families, providing a convenient and satisfying snack solution that parents can feel good about giving to their children.”
Wavy Apple Snackers will be available in Sainsbury’s from 15th April, with a wider roll out across the grocery channel to follow later in the year. With an MRSP of £1.00 for a 15g bag, the launch will support parents in their search for healthier snacks for children 3 years and above.
[1] Total market, Brand value share of infant snacks, 52w/e
[2] Average Crisps & Savoury Snacks vs. Baby Finger Food Spend by Household Child Age* – 24we 23 Feb 20
[3] 52w/e data to 23rd Dec 2023
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