Hena Chandarana, Trade Communications Controller at Pladis, says consumers’ savvy shopping behaviour means they will expect to see a continued focus on price cuts and multibuys for snacking products, allowing them to manage their weekly shop and still purchase their household favourites for their Big Night in treat.
Pladis offer a large range of core everyday biscuit brands and snacks, which are much loved by consumers and sought out on shelf. Stocking best sellers such as these will help lead to better sales and profit for retailers, particularly supported with the right range of price points.
Pladis’ large sharing bags and multi-pack products are most popular with shoppers. They advise spotlighting these to customers by positioning them close to point of sale and alongside complimentary categories such as dips and drinks.
Pladis offer customers a range of popular shareable snacks across sweet and savoury. Their Jacob’s Cracker Crisps range launched last year to target this fast-growing evening sharing occasion. Jacob’s Cracker Crisps are now worth £11m RSV and consumers are choosing this brand on a regular basis as part of their repertoire, demonstrated by a strong Repeat Rate at 33%, higher than its closest competitor. Pladis have continued to invest heavily behind Cracker Crisps in 2016 and have further new news in the pipeline for 2017 with a Limited Edition Range, which is a ‘big night in’ must stock.
In 2016 Pladis announced their biggest NPD of the year with new McVitie’s Digestives Nibbles. The first innovation of its kind for the UK biscuit category, the product is a major innovation for pladis, offering the well-loved taste of the UK’s number one McVitie’s Digestive biscuit range in a modern bitesize format.