Nakd is expanding its unique flavour variety with new Almond Macaroon available in both multipack and single from February.
The new flavour ‘Almond Macaroon’ is made of just fruits & nuts smooshed together however with the Nakd flavour twist… tastes just like a delicious Almond & Vanilla macaroon… Mind.Blown!
“It’s important for Nakd and the category to ensure strong flavour variety across each flavour profile of chocolatey, treaty, fruity & nutty to drive incremental sales. Our new Almond Macaroon will support the growth of nutty flavours just like our previous launches of Blueberry Muffin & Salted Caramel have done for the other flavour profiles” Louise Cullinane, Senior Brand Manager.
With Almonds the 4th most popular nut* and seeing strong growth in 2020 as a flavour*. It is easy to see why, as Almonds are packed full of superfoods being a natural source of fibre and offer a great taste profile.
This new flavour will attract new consumers as well as existing nakd fans who are always on the lookout for new & exciting flavours.
Launching first in Waitrose this February in 4x35g & 35g.
With the 35g Single also in Holland and Barrett, SUMA, Greencity, Serendib Global, Holleys Fine Foods, Steins Foods, Infinity Foods, CLF, The Health Store, D&D snacks, C&R Snacking and Aytac Foods.
*Kantar WPO data to w/e 29.11.2020