• Retailer announces new lower prices on its Remarksable ranges – including bread, milk and beef mince
  • Reaffirms its commitment to trusted value, which means no compromises on M&S quality or leading welfare and sourcing standards
  • ·Builds on M&S Food’s multi-year investment programme in value – with a new permanent Family Dine In deal and Fresh Market and Baker’s specials across its store network 

Last night, M&S Chief Operating Officer, Stuart Machin, wrote to over 6million M&S customers to re-affirm the retailer’s longstanding commitment to delivering trusted value.

As part of its transformation, M&S Food has invested over £100million in its value position over the last three years, whilst protecting the quality and sourcing standards its customers expect. Now, the retailer is going further to deliver exceptional value on the products families shop most frequently.

From today, M&S will be lowering prices within its Remarksable range, with a focus on everyday staples, including its Vitamin D enriched Super Soft White Sliced Bread and RSPCA assured Select Farms British Semi-Skimmed Milk. To qualify as Re-Marks-able value, each featured product has been price benchmarked against key competitors and must also uphold M&S’ quality point of difference.

New everyday Re-Marks-able prices:
  • Select Farms RSPCA Assured British Semi-Skimmed Milk 4 Pints 2.272L Now £1.15
  • Super Soft White Sliced Vitamin D enriched Bread 800g Now 60p
  • Select Farms 100% British Beef Mince 5% Fat 500g Now £3.00
  • Authentic air-dried Italian spaghetti 500g Now 70p
  • Responsibly sourced bananas Now 78p per kilo
Same M&S quality

Whilst prices are lower, Remarksable ranges come with a promise that M&S will never compromise on quality or the way it works with its trusted supplier partners. Through its Select Farm partnerships, M&S guarantees its fresh food comes from farmers it knows and trusts to meet its high animal welfare and environmental protection standards. A great example of this is M&S’ longstanding Milk Pledge, which since 1999, has assured dairy farmers with a fair and sustainable price, giving them the security to invest in the leading animal welfare standards behind our RSPCA assured milk.

 Stuart Machin, Chief Operating Officer at M&S, said: 

“As we transform M&S Food, we have invested significantly over the last three years in making our ranges even better value, whilst protecting the things our customers love most – our market leading sourcing standards and our delicious, innovative products. We want M&S to be more relevant, more often and that’s why now is the right time to go further, by investing in the value of everyday items families buy week-in week-out, without compromising the quality our customers want and expect from us.” 

A new always-on Family Dine In

In 2008, M&S launched its Dine in For Two deal, offering customers the chance to enjoy restaurant quality food at home, at a time when value was front of mind. Since launch, the retailer has sold over 200million of the iconic deals. Now the focus turns to families, and following a successful trial, M&S is launching a new always-on Family Dine In deal for four – providing great value all-year round.

Through the pandemic, eating together as a family became more important and 39% of families say it has continued to be.[1] With a regularly changing menu, Family Dine In deals will offer something new to discover, spanning a range of global-inspired cuisines, such as the Mexican-inspired Tex Mex and the Chicken Shop special, as well as a new permanent £10 Pizza Dine In deal set to launch later this month.

Also in-store will be more Fresh Market and Baker’s Specials for customers, with a rotating menu offering great quality fresh produce and bread for less. In-season favourites available now include Stringless Helda Beans 45p per pack, large Grapefruit 65p, Jazz apples £1 per pack and whole Butternut Squash for just 85p.

In its efforts to invest more to support customers, M&S is also:

  • Launching upcoming Bigger Pack Better Value choices for customers, with on average a 10% saving across fridge essentials and cupboard family favourites.
  • Offering kids eat free across its cafés during school holidays throughout the year, including this Easter (until 22nd April), with a kids’ meal deal worth £3.95 completely free of charge when £5 is spent in a single transaction.

Getting the best value also means making food go further. M&S’ Sparking Change challenge helps families make the food they eat greener, healthier and more affordable with clever tips for storing unused fruit and vegetables, delicious recipes for leftovers and an all-important meal planner.

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